Archive for category Jaguar
New Jaguar XF Wins Top Award
The new Jaguar XF has won the coveted What Car magazine Car of the Year 2008 award, beating off stiff competition from rivals BMW and Mercedes.
What Car stipulate that the winner of the award “must have done more than anything else from the past 12 months to move things on”.
Jaguar is a mere cottage industry alongside the mighty Audi, BMW and Mercedes-Benz. Yet its replacement for the retro styled S-Type was considered to have beaten the best the company’s German rivals could offer.
This is even more of an achievement when set against the backdrop of uncertainty over Jaguar’s future, with the sale of the company by owners Ford now imminent – most likely to Indian motor group Tata.
The magazine singled out in particular the way the XF out-drives the previously unbeatable BMW 5 Series, which is saying something, but also manages to be more supple on poor surfaces.
Accepting the award, Jaguar and Land Rover managing director Mike O’Driscoll said, “This marks a very special day for Jaguar. We’re back.” Read the rest of this entry »
A Brief History of the Jaguar Collection
They say everything happens in cycles, and if that is true, a popular car manufacturer could be about to head back to the big time. Jaguar has released only on the XF very successfully currently a surge of popularity after years of darkness sitting around mid table in the automotive industry.
Back in the 1990 Jaguar Collection ruled on the roads during the Mercedes and BMW brands, with sales representatives in many sailing up and down the highways and roads of the United Kingdom. It was in the car to have if you were a senior sales representative and you could expect to obtain bonus points or additional credits if you go to a sale in a Jaguar. The car is often accepted as status symbols and businesses back in the late nineties and would rightly or wrongly assume that you do well as a business if your employees, they find themselves in a beautiful flashy new Jaguar . Read the rest of this entry »